The Ride for a Child and Run for a Child campaigns are a subset of our broader initiative to promote the Traderoot Active™ brand across multiple sporting disciplines, and we have other initiatives in the pipeline. The basis of these initiatives is simply that you participate in and complete recognised provincial, national or global sporting events in your Traderoot racing gear. For every kilometre you ride, either Traderoot or your own sponsor will donate R1.00 to a charity that significantly benefits a child's education. In addition, 100% of the money you pay for the branded racing gear is donated to the same educational charity.
We feel that the greatest and most useful gift we can give to the children of South Africa is to promote education and self-confidence in children. It is our goal that, with your efforts, we will be able to jointly give something back to South Africa and its youth. The future of our country is in the hands of our youth, and we should do all that we can to empower them with knowledge and guidance.
Rather than supporting feeding schemes and similar organisations that tackle the problem of education on the surface, we feel that the contribution we make can be more effective if we support individual children from disadvantaged backgrounds who show the potential for success and who also have the support of their parents and surroundings in achieving that potential. We also believe we should begin this support as early as possible. This is the most effective way in which we can help to foster genuine leadership potential in the new generation.
To this end we have partnered with the educational charity Bright Start, which places promising children from underprivileged communities into schools with a high standard and continues to work with the child, teachers, parents and others to provide holistic support and guidance throughout the child's educational career. See www.brightstart.org.za for details of the fine work they are doing. We intend to grow the current initiative into a formalised foundation that will be run independently from our corporate brand so that we can employ specialists in this field to truly drive the initiative into an ethical, sustainable and meaningful enterprise we can all be proud of.