In 2018, Traderoot Africa established an Impact Investment Project – TRADEROOT ACTIVE – focused on providing a platform to generate awareness and funding for children’s education, through participation in outdoor sports.

The Project has now been broadened to incorporate the enablement of athletes – first with South African road cyclists – but with the intent to broaden this, to include other disciplines such as MTB and Triathlon, as the project progresses.

The #RIDE#RUN#TRI FORCHANGE campaign is being used to launch this broadened focus and to kickstart the funding requirements needed to enable South Africa’s top road cyclists, to achieve on the international stage.

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Cape Town

Ground floor, Waterford House, Century Boulevard, Century City, 7441, Cape Town, South Africa


+27 (21) 551 5444


+27 (21) 551 5449