The 'Ride for a Child' and 'Run for a Child' campaigns are a subset of our broader initiative to promote the Traderoot Active™ brand across multiple sporting disciplines. We have other initiatives in the pipeline. The simple basis of all these initiatives is that, whenever sponsored riders or runners complete a recognised provincial, national or global sporting event in their Traderoot Active racing gear, funds are raised for charity.
Our current focus is to promote education and self-confidence in children. It is our goal that, with your efforts, we will be able to jointly give back to South Africa and its youth. The future of our country is in the hands of our youth, and we should do all that we can to empower them. To this end we have partnered with the educational charity Bright Start, which places deserving learners from underprivileged communities into schools with a high standard and continues to work with the child, teachers, parents and third parties to provide holistic support and guidance throughout the learner's educational career.
We intend to grow the current initiative into a formalised foundation, which will be run independently from our corporate brand, so that we can employ specialists in this field to truly drive the initiative into an ethical, sustainable and meaningful enterprise we can all be proud of.